1. The death of the “like” button on Instagram.
2. Less emphasis on “vanity metrics.”
3. Video story content is king.
4. Social media audience segmentation.

The death of the “like” button on Instagram

It’s no secret that brands (and even regular users) usually fixate on “likes,” comments and followers on social media as a live of recognition and complete recognition. however this obsession has a negative impact on our psychological state and may really stymie the free flow of engagement. we tend to go along side the group, click a button and stop partaking in an exceedingly meaningful approach.

Less emphasis on “vanity metrics

You should always remain updated about social media marketing updates in 2020.

Losing the “like” button on Instagram is a component of a broader trend to destress the employment of “vanity metrics” on social media. Twitter chief executive officer Jack Dorsey has same that follower counts square measure currently empty, and in a very Ted conference speak, he same if he might return, he wouldn’t emphasize the “like” button most.

For social media marketers and influencers, this could signal that it’s time to start out dig deeper into unjust metrics — like the speed and quality of user engagement on social media. Savvy marketers can note, and start exploring user demographics and relevant user information to raised perceive the way to target potential customers.

Video story content is king

         Video continues to be one amongst the foremost necessary trends within the social media world. In fact, video can structure eighty two p.c of all net traffic in 2020, in keeping with Social Media these days. As social media platforms seek for ways that to additional order video content, marketers can more and more zero in on videos as a part of their overall ways to focus on specific markets.

Keep a detailed eye on however this format reshapes promoting ways. there’ll be a stress on artistic, participating storytelling that captures user attention in seconds. Brands can have to be compelled to have a keen eye for the way video stories have interaction users (especially on platforms wherever kind button goes away.

Social media audience segmentation

The emphasis on video implies that video-driven platforms like TikTok, Lasso and computer memory unit can still grow in quality. of those platforms, TikTok is that the social media disruptor presently leading the manner, particularly with information Z users.

The Chinese-owned social video app is well-positioned to form this trend because it offers fertile ground for influencers, as well as micro-influencers (another trend we’ll discuss).

On January 2020 Google search Liaison and Danny Sullivan notify a big forking about long standing Featured Snippet Practices. Generally, Google exhibit the URL used in Feature snippet among the top organic result. But now Danny announced that google will no longer Duplicate feature snippets URL’s.

And Google also announced that Explore panel which shown between feature snippet and knowledge panel will be appear in SERP main Colum.

We Can see the fluctuation in Results of Google Ranking Tools

Broad Core algorithm Update

This update is called “The January 2020 core update ”.This was announced on Google Search Liaison.   You can see the fluctuation on Rank Ranger

You should always remain up to date about the google updates so you change your sites structure and functionality according to the google update. And you will save from the google penalties.

You can see the changes in Rank Ranger

1. More ad money will be spent on Tik Tok.
2. Half of all brands will launch or plan to launch their own podcast
3. Twitter promotes customer engagement
4. Facebook Groups will provide a big opportunity for brands

1.More ad money will be spent on Tik Tok

                                                                    According to the Fast company that average user on Tik Tok spend 45 mints daily which is more time which user spend on Facebook. In Future more money will be spent on Tik Tok than other social media Platform. So keep focus on Tik Tok in 2020.

2.Half of all brands will launch or plan to launch their own podcast

                                               For changing in their media costing many brands trying to create their own braded podcasts. With podcasting brand can create self-own media. Which will be very helpful for brand.

2.Twitter promotes customer engagement

In twitter 60 percent of people engage with brand with brand. And Twitter trying to engage more customer with brand in 2020.so more brand engagement keep focus on Twitter.

3.Facebook Groups will provide a big opportunity for brands

When people were trying to leave the Facebook. They getting boring on Facebook. Then Facebook create a group option in Facebook. In this way Facebook gain attention of more people on Facebook group. These communities were very helpful for the Facebook users. Social media platform groups will be very help full in 2020.