1.Chatbots Take Off
2. More Brands Use Private Messaging Apps to Connect Directly
3. Next-GEN SEO is Here
4. Advertising Targeting Improves
5. Voice-Powered Search Accelerates
1. Chatbots
In 2020 many websites using chatbots. Chatbotsis time saving, and interact the potential customers. They can ask any question, chatbots will answers their question in real time.
According to Wikipedia
“ A chatbot is a piece of software that conducts a conversation via auditory or textual methods.Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, although as of 2019, they are far short of being able to pass the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatbots use sophisticated natural language processing systems, but many simpler ones scan for keywords within the input, then pull a reply with the most matching keywords,or the most similar wording pattern, from a database.”
If want to remain update about your potential customers behavior and their question. You should use chatbots in your 2020. This is important factor in 2020 digital marketing trends.
2. Use Private Messaging Apps
In 2020 most of the companies focusing on private messaging apps like Whats App, Vibe etc. Through these apps they can implements the online payment method. And customer will attract and feel free to pay online through these apps. You should build your own Private messaging apps for your sites to connect Directly to customers.
3. Next-GEN SEO
Google new update (Google BERT update) in 2020.
Google Says “Well, by applying BERT models to both ranking and featured snippets in Search, we’re able to do a much better job helping you find useful information. Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
If your sites has awesome design but not have clarity in your content then you analyze your traffic will decrease. Google want that you presents your data for human not for algorithm. Through BERT update google will check your clarity in your content. And give you rank according to BERT. That’s way you should improve your content so that you remain save from BERT.
4. Advertising Targeting Improves
If you ran ads without targeting your specific audience. Then your wasting your time and money both. Forbes magazine states that Digital Ads are help for you if you select your audience otherwise this is waste for of time and money both.
Big companies select their audience and run their campaigns. You should select your audience then run your campaign using any platform like Facebook, Twitter, Instagram, YouTube or any other.
5. Voice-Powered Search Accelerates
Most trending update in digital marketing trends is Voice Search.
Google assistance is trying to change the search method rapidly.
Cardinal says about Voice search:
“Features like Google, Alexa, and Siri are useful in digital marketing. Voice assistants can search for things, read text loudly, and even voice dictate text messages for you so that you can be hands-free.”
Voice search will take evolution in digital Marketing. Through google assistance you can ask any question and get answers in real time with accurate result. Google working on google assistance you will see in some your voice search will be dominant than other. You should start working on voice search.
Digital Marketing Updates 